What we offer
Market positioning
Status analysis
Spa concept
Hotel/Resort concept
Holistic Wellness concept
Infrastructure analysis
Investment plan
Team recruitment & training
Marketing plan
OperationalStart-Up
Product Development
Along with all offers we can deliver a concept, action plan and training and support.
Step by step Concept building
- For running businesses: After analyzing and clarifying your current market position, together with you we set a new target.
For new concepts: we are positioning your future business in the desired market position. - Define your guest target group.
- Formulate your guest target groups expectations and desires.
- Formulate a unique concept philosophy for the required project which meets point 3.
- Define guest frequencies.
- Prepare an infrastructure and facility brief.
- Define an investment brief, if agreed and followed by a plan.
- Design a respective team in numbers and positions considering guest frequencies (high and low).
- Create a marketing concept and a PR plan including budget.
Operational Start-up
preparation
preparation
- Provide a detailed plan of equipment specifications for all areas within the project.
- Formulate the project pre-opening plan & budget.
- Set up and integrate all information technology systems.
- Define the team structure to start-up in numbers and position.
- Design all products, packages and services offers for the project including pricing.
Implement a project total quality and controlling management system
PR & Marketing
“A successful fisherman needs to know when and where to find the good fish before he comes to the sea”
- Determine how best to promote team and guest awareness of the project.
- Determine marketing strategies in close cooperation with the project.
- Formulate project media plan and advertising strategy with the project.
- Design a plan of promotions of special packages.
- Provide continuous monitoring to ensure the benchmark of guest satisfaction.
Operational Start-up
- Formulate the Spa’s pre-opening plan & budget
- Provide detailed equipment specifications for all areas within the Spa
- Set up and integrate all information technology systems
- Design the staffing structure
- Create marketing and PR plans
- Finalize Treatments and Programs for the Spa
- Implement the Spa’s Total Quality Management System
PR & Marketing
- Determine how best to promote awareness with Customer Relations Manger
- Determine marketing strategies in close cooperation with the resort/partner
- Formulate Spa media plan and advertising strategy with the resorts/partners
- Design a plan of promotions and special packages
- Provide continuous monitoring to ensure guest
